You might have doubts that your pet business can benefit from technology. Perhaps you’re just a little bit set in your ways and don’t like to try new things. But whether you sell pet supplies or walk dogs, you can use technology to your advantage. Read on to learn how.
How are your organizational skills? If you struggle to keep your files, physical or digital, neat and accessible, then you might use technology to help you become more organized. Start by digitizing your paper files, and then use document management software to categorize all of your digital documents and files in a logical system. Use a hybrid cloud for storage so that your files remain secure and ready to use wherever you are.
You’re probably already using some technology in your marketing, no matter how reluctantly. Be sure to keep your website up-to-date, and remember that your customers should be able to find everything they need in just a few clicks and easily contact you with questions. Also, pay close attention to security, especially if you’re selling products online. Use the latest encryption technology to boost your website’s security and your customers’ confidence.
Don’t neglect technology in other marketing tasks either. You could use an online logo maker to update your company’s logo, for instance, or print new business cards after designing them right online. Take digital photographs of your products (or satisfied canine or feline customers); edit them with photo-editing software, and add them to your marketing materials and website.
You can use technology to help you better communicate with your customers and clients, too. You likely already use email, so consider creating an email newsletter to keep your customers informed about what’s going on with your business. You might use an online template to start your newsletter, and then fill it with helpful tips, company news, features of products or employees, a little history and more. Send your newsletter as a PDF attachment, or post it online, and link to the page in an email. You might even mention a coupon or discount in the subject line to make your customers more likely to open and read your newsletters.
If you work with clients, then you know what a nightmare scheduling can become if you don’t keep careful track all the time. Consider switching from your paper planner to an app for your phone or mobile device. You can easily enter appointments, set up a reminder system, keep thorough notes and better handle cancellations. Since you probably have your phone or device with you at all times, you’ll be able to avoid forgotten appointments, double bookings and missed instructions. You’ll be calmer, and your clients will be happier.
Technology can assist you in your finances as well. You can use an online template to create your budget, for instance, and you might choose a piece of accounting software to help you keep track of your income and expenses. Select a program that also allows you to create invoices and send them directly to customers. You’ll want a large selection of reports as well so that you can see exactly how your business is faring financially.
Finally, technology can help you keep learning. You should always be striving to improve your business skills, and one of the best ways to do this is through online classes and other digital resources. Check out free class offerings through various education websites. You can peruse these at your own pace to learn about marketing, finances and best business practices. Also, be sure to explore online books and videos to learn how to make your business better than ever.
Your pet business can use technology to great effect. Don’t be afraid to give it a try!
photo cred: https://unsplash.com/photos/1pyqUh8Jx3E
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